3/2020: Get Driven and MINI support the food service industry
The lockdown imposed in Belgium in mid-March had far-reaching consequences for countless businesses. Initially the hospitality sector was hardest hit. Get Driven and MINI, headed by Joachim Sas, put their heads together to come up with a way of supporting the hospitality sector. The result was ‘Keep your drive’, an initiative in which we selected 10 restaurants from across the country and offered them access to a free MINI plus driver to make home deliveries for one month. National media picked up the campaign, resulting in a successful promo action.
Stay tuned for more actions. But most of all: stay safe.